ISBN numbers are a way to track your publications. Majir publishing houses apply for ISBN numbers so that they can sell your book, order prints, and track down other information.
What is a ISBN Number, you ask? It stands for International Standard Book Number the funky bar code image on the back cover of books. Here is more information on ISBN numbers. They can cover it better than I can.
Plus publishing through a major Publisher guaranties you the proper accolades of a "Classic" book etc. But for me it signifies the fact that people can track down my book when shopping in places like Amazon.
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